• Go to Home

What We Do

Lead recycling is reaching 100% efficiency across developed nations, yet within developing countries, a remarkably different set of barriers and conditions are persistently stopping the industries ability to improve and meet ever increasing demand.

Lack of reliable infrastructure and a thriving informal recycling sector restricts a western style centralized recycling model due to an inability to achieve economies of scale; sucking up all the batteries in the country is impossible. The ease in which lead acid batteries can be recycled using rudimentary methods, coupled with the high value of secondary lead, understandably leads to complex black market style, informal recycling. People across the developing world recycle informally using what little resources they can find to make a living – it is a way to survive. Yet from these techniques, lead wastage is inevitable and lead poisoning unavoidable. 

As lead acid industry grows and more and more batteries require recycling, the informal sector is becoming ever stronger and its effects more potent. Conversely, shutting it down would lead to unthinkable suffering and messy, dirty, streets that the state is unable to address.

Commonly unknown, lead poisoning is systemic across the developing world. Lead poisoning effects every element of society – it is an inescapable plague.


Managing the informal sector through market-based incentives can end small-scale battery recycling while retaining livlihoods. With the help of public-private partnerships, community organizations can also pursue alternative forms of income generating activities – such as hygenically collecting batteries for resale, instead of breaking and melting them. Pure Earth

By actively targeting less developed settings with less reliable infrastructure and thriving informal recycling, we have developed a clean, low cost, highly profitable and scalable solution to fit seamlessly into the current lead recycling ecosystem, empowering the local stakeholders. We seek to replace the hazardous practices, but not displace the people doing it.

Using new, clean, green technology, we are able to employ distributed recycling systems that ensure local recycling provisions are available in smaller, less developed towns and cities. We are able to embed our much more profitable, low-cost, plug and play style systems into the current informal collection networks. Pricing incentives and proper employment will prevent hazardous recycling practices and eliminate lead poisoning, which has far reaching implications.

Not only is lead poisoning removed as a limiting factor for growth, but by overcoming collection problems, Citrecycle can boost recycling efficiency to rates achieved in countries like US and UK. Whilst our technology is cleaner and more efficient than current smelting, we are not directly competing with existing formal sector smelting operations – we seek to complement it. Combined, the lead industry in these regions can achieve a closed loop system that is so effective, clean and importantly economical.