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Why We Do It

Citrecycle is a new breed of company that focuses on different people first. How can we utilise new technology to have the greatest impact? Stepping outside the Western markets, you see a completely different world. One with vast opportunity, but also great suffering. Within the lead industry, this is particularly apparent. Lead is the biggest industrial pollution problem in the world and improper lead acid battery recycling the main cause. In low and middle-income countries recycling of used batteries is a large industry.

In the developing world informal recycling factories are set up by marginalized populations looking to capitalize on the growing market for recycled lead. In these informal recycling processes, lead-acid batteries are broken up using hand axes, metal smelting occurs out in the open or inside homes, and waste products are disposed of into the surrounding environment untreated-including valuable lead paste.  Blacksmith Institute found that lead exposure was the single largest pollutant contributing to Daily Adjusted Life Years in the 49 countries assessed.

Lead binds with bones and blocks proper brain function, causing a lifetime of irreversible physical and mental damage. Its effect across the world is harrowing, yet often unknown.


deaths per year associated with lead poisoning


new intellectual disabilities in children every year


deaths due to long-term effects on health


daily adjusted life years (DALYs) resulting from lead poisoning

“Childhood lead exposure represents a major opportunity lost. Prevention may actually accelerate economic development, which is critically needed in these countries” Dr. Leonardo Trasande, New York University School of Medicine